Meet Our Speakers
Aaron Carroll, MD
Session title: "Beyond Sound Bites: Why Health Communication Fails and How Long-Form Content Builds Real Trust"
Dr. Aaron E. Carroll is President & CEO of AcademyHealth. A nationally recognized thought leader, science communicator, pediatrician, and health services researcher, he is a passionate advocate for the creation and use of evidence to improve health and health care for all. Dr. Carroll’s research focused on the study of information technology to improve pediatric care, decision analysis, and areas of health policy including cost-effectiveness of care and health care financing reform. He is the author of The Bad Food Bible and the co-author of three additional books on medical myths. In addition to having been a regular contributor to The New York Times and The Atlantic, he has written for many other major media outlets and is co-Editor-in-Chief at The Incidental Economist, an evidence-based health policy blog. He also has a popular YouTube channel and podcast called Healthcare Triage, where he talks about health research and health policy.
Stacey Simms
Session title: "From 125 Downloads to 3 Million: Scaling a Diabetes Podcast into a Multimedia Health Communication Business"
Stacey Simms hosts the award-winning podcast Diabetes Connections, which has surpassed 2.5 million downloads, and is author of "The World's Worst Diabetes Mom" book series. Her podcast has received WEGO Health Top Ten Best in Show and Podcast Awards recognition, while her books won American BookFest Best New Non-Fiction and Mom's Choice Gold Awards.
With a background in local TV and radio news, Stacey brings journalism experience to her advocacy work in the diabetes community. She hosts quarterly Moms' Night Out events for mothers of children with diabetes, creating supportive networks for families navigating similar challenges.
Her expertise stems from personal experience as the mother of a child with type 1 diabetes. Her son Benny was diagnosed at age two and is now in college, giving Stacey nearly two decades of perspective on managing diabetes from toddlerhood through young adulthood. The family lives near Charlotte, North Carolina.
Archelle Georgiou, MD
Session title: "From Doctor-Speak to Patient Power: How to Create Content That Drives Self-Advocacy"
Dr. Archelle Georgiou is a physician and health journalist who focuses on empowering patients to advocate for their health. With over 16 years of experience as a TV medical correspondent, she has produced over 2,000 segments that simplify healthcare for viewers. Dr. Georgiou has been featured on CNN, Fox Business, and Good Morning America.
She has spoken at the World Bank and Mayo Clinic and co-presented with the US Surgeon General in a bid to host the World's Fair. Dr. Georgiou is the author of "Healthcare Choices: 5 Steps to Getting the Medical Care You Want and Need" and hosts the podcast "Speak Up For Your Health."
She co-founded the University of Minnesota COVID-19 Hospitalization Tracking Project, earning two Stevie awards. Former Chief Medical Officer at UnitedHealth Group, Dr. Georgiou champions consumer-centered care through strategic advisory services at Georgiou Consulting.
Hansa Bhargava, MD
Session title: "From Overwhelmed to Informed: How Podcasts Help Physicians Cut Through Medical Noise"
Dr. Hansa Bhargava is a board-certified physician, host of the award-winning Physicianary podcast, and Chief Clinical and Innovation Officer at Healio. Formerly in leadership at Medscape and WebMD, she focuses on raising awareness of innovative and cutting-edge health information to physicians and consumers.
Dr. Bhargava has been interviewed on national media including CNN, WSJ, and ABC News, writes for Forbes, and advises startups in the health tech space. She is an Atlanta native.
Gabriel Soto
Session title: "From 170 Million to 773 Million Hours: The Explosive Growth of Weekly Podcast Consumption"
Gabriel Soto is Senior Director of Research at Edison Research, committed to supporting better marketing resources for podcast creators and advertisers through strategic investigation of the podcast audience. He has shared research findings on podcast consumption as a keynote speaker at Podcast Movement, The Podcast Show London, and other events.
Gabriel manages national audio studies from Edison Research, including Share of Ear® and Edison Podcast Metrics, working closely with clients such as Spotify, YouTube, and other key players in the audio space.
Brinda Adhikari
Session title: "Building Bridges Between Public Health and Skeptics Through Conversation, Not Confrontation"
Brinda Adhikari is an award-winning producer with nearly 25 years of experience in media, having worked at ABC News, CBS News, and served as Jon Stewart's executive producer at Apple. She currently hosts a podcast that examines why so many Americans mistrust mainstream science and public health.
Her podcast has facilitated conversations between the MAHA movement and public health officials, providing insights into building trust with communities who are skeptical of traditional institutions. The show has reached #18 on Apple's news and commentary charts and has been featured in the New York Times and Boston Globe.
Arielle Nissenblatt
Session title: "Clips-Forward Strategy: Making One Podcast Episode Work Harder Than Your Entire Marketing Team"
Arielle Nissenblatt works across the podcast ecosystem, helping creators and companies build meaningful connections with their audiences. She is the Head of Community and Content at Pinwheel by Audily, where she develops podcasts and video series for brands and entrepreneurs.
Arielle is also the founder of EarBuds Podcast Collective, a curated newsletter and platform for podcast recommendations, and serves on the Board of Governors at The Podcast Academy. She teaches and speaks regularly on podcast marketing, audience growth, social media strategy, and building a career in audio, with appearances at Podcast Movement and other industry events.
In addition to her work in audio, Arielle is a licensed NYC tour guide and runs Nisstory, a walking tour company focused on uncovering the layered history of New York City through storytelling.
Shawna Butler, RN, MBA
Session title: "CE-Worthy Content: Creating Nurse Podcasts That Meet Professional Development Standards"
Shawna Butler is a nurse economist and health tech catalyst who built the global EntrepreNURSE movement. She works to better position nurses in health innovation as discovery engines, solution designers, and scale agents. She initiated a global conversation highlighting the rarity of nurses in boardrooms, product design, innovation teams, policy development, and health media.
As host of the SEE YOU NOW podcast, Shawna highlights innovative solutions driven by nurses addressing challenging healthcare problems. She serves as managing director of the NextMed conference, working with pioneers integrating robotics, AI, digital humans, big data and sensors into health solutions.
Shawna's work spans sectors, collaborating with city planners, musicians, chefs, farmers, philanthropists, investors, and inventors to improve health outcomes.
April Inniss, MD, MSc
Session title: "From Clinical Care to Creative Content: How Pediatricians Build Trust Through Child-Friendly Health Media"
Dr. April Inniss is a pediatrician and researcher with more than 10 years of expertise in creating and evaluating media and other programming for young children and teens. She especially enjoyed a brief stint as an Intern in Research & Evaluation at Sesame Workshop, and brings that same combination of playfulness and rigor to eekMD and the podcast Mini Medical Mysteries.
Dr. Inniss received her BA from Brown University, MD from University of Massachusetts Medical School, and completed her residency in Pediatrics at Tufts Children's Hospital. She rounded out her training with an MSc in Health Services Research from the University of Michigan as a Robert Wood Johnson Foundation Clinical Scholar.
Aaron Strout
Session title: "From $50K to $500K: The Real Cost of Healthcare Podcast Campaigns That Actually Drive Results"
Aaron Strout is a natural connector with a gift for bringing out the human side of innovation. As the longtime host of the award-winning Real Chemistry Podcast, he has sparked conversations that go beyond buzzwords, inviting industry leaders to share the heart, humor, and hard-won lessons behind their work in healthcare, tech, and transformation.
With nearly two decades of experience in marketing leadership, including roles as Chief Marketing Officer at Real Chemistry and Director of Digital Marketing at Fidelity Investments, Aaron has been at the forefront of digital strategy from the early days of social media to the rise of AI, always staying curious about how these tools can help us better connect with each other and serve real human needs.
Whether behind the mic or helping shape a brand's story, Aaron brings warmth, wit, and a knack for making complex ideas feel relatable. He hosts the Reaching Higher Podcast on major podcast platforms.
James Cridland
Session title: "Small Audiences, Big Impact: Why Healthcare Brands Choose Niche Over Mass-Market"
James Cridland is Editor of Podnews, the daily podcast newsletter, and a radio futurologist who works as a writer, consultant and public speaker. He has worked in audio since 1989 as an award-winning writer, radio presenter, and internet strategist.
James launched the world's first streaming radio smartphone app in 2005 for Virgin Radio in London and the first daily podcast from a UK radio station. At the BBC, he led the team that re-architected the BBC's websites for TV and radio programmes.
A founder of RadioDNS and contributor to the Podcasting 2.0 project, James has worked with major media companies worldwide. In 2025, he was awarded the inaugural Ambies International Impact Award from The Podcast Academy.
Bryan Barletta
Session title: "The Audio-Forward Revolution: How Healthcare Can Navigate Video, Social Media, and Platform Disruption"
Bryan Barletta is the founder of Sounds Profitable, a trade association for the podcast industry. With over 16 years in the advertising and technology space, Bryan played a key role in the world's first shakeable ad in 2009 and held leadership positions at prominent podcast companies like Megaphone and Claritas.
As an advocate for digital audio, Bryan pioneered the first-ever Podcasting at SXSW Sound Summit in 2024, bringing together major players like ESPN, Wondery, and SiriusXM with celebrities and podcast hosts to give the industry greater recognition.
Tom Webster
Session title: "The Research-First Approach That Separates Recommendable Podcasts From Forgettable Ones"
Tom Webster is a Partner at Sounds Profitable, where he focuses on strategic direction for the audio industry's future. A 25-year veteran of audio research, he serves as a trusted advisor to major podcasting companies and has dedicated his career to advancing the medium for both networks and individual creators.
Tom has co-authored and led some of audio's most influential research studies, including the Infinite Dial® series, Share of Ear®, and the Podcast Consumer Tracker. His expertise spans hundreds of audience research projects across six continents, working with some of the world's most popular podcasts and syndicated radio shows.
His research has shaped industry understanding of listener behavior and market trends, making him a recognized authority on audio consumption patterns and podcasting analytics. Tom has done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken.
Rosa Hart, RN
Session title: "Discover Why Healthcare Professionals Must Embrace the "Know, Like, Trust" Factor to Build Trust"
Rosa Hart is a Stroke Nurse Navigator at Norton Neuroscience Institute and the host of four podcasts: Stronger After Stroke, Aging Like A Pro, Nurse Rosa's INsights, and The Lou Review. She shares expert insights on brain health, aging, and local changemakers.
Rosa serves on the American Nurses Association's NextGen Nursing Advisory Board, the American Heart Association's Midwest Advocacy Subcommittee, and chairs Ethics & Human Rights for the Kentucky Nurses Association. Through Rosa Hart Media Consulting, she merges clinical expertise with strategic storytelling to educate, empower, and advocate for patients and nurses alike.
Rich Scarfo
Session title: "Transform Healthcare Events Through Podcasting: Lessons From Building the Industry's Most Innovative Conference"
Rich Scarfo is President of HLTH, the leading event for disruptive innovation and transformation in the health industry. He has led the organization since January 2020, overseeing the large-scale forum that unites major stakeholders across the health ecosystem, including payers, providers, employers, pharma, startups, and investors.
Prior to his current role, Rich served as Head of Business Development at HLTH, where he focused on strategic alliances and partnerships. His healthcare industry experience includes serving as Vice President of PCHAlliance at HIMSS and Director of Marketing & Strategic Alliances at the Foundation for the National Institutes of Health.
Rich graduated from The George Washington University and brings extensive experience in business development, strategic partnerships, and event management to his leadership of one of healthcare's most influential annual gatherings.
Richard Fawal
Session title: "Design Healthcare Podcasts Audiences Want, Not the Ones Organizations Think They Need"
Richard Fawal has worked in public policy communications for over 30 years with extensive experience in healthcare communications. In the early 2000s, he led the first-ever online advocate acquisition campaign, recruiting over 1 million concerned Americans for the American Medical Association. He helped the Mayo Clinic navigate the federal legislative process that led to the Affordable Care Act, and has worked with the American Heart Association, the Cancer Society, and others.
Since founding Voxtopica in 2019, Richard has developed podcasts for the National Academy of Medicine, Howard University College of Medicine, the Federation of American Hospitals, the American College of Obstetricians and Gynecologists, and other healthcare and medical organizations.
Katie Brinkley
Session title: "Turn Your Healthcare Podcast Into a Content Machine That Actually Generates Leads"
Katie Brinkley is the founder and CEO of Next Step Social & Podcasting, and host of the top-rated Rocky Mountain Marketing podcast. With over 20 years of broadcasting and social media experience, she helps health professionals, entrepreneurs, and thought leaders grow powerful online communities that convert.
Katie's approach bridges social strategy and human connection, emphasizing authenticity, intentional content, and consistent engagement. Her work has been featured at Podcast Movement, Social Media Marketing World, CEX, and Health Communications Conferences across the country. Katie believes that the right content doesn't just grow numbers, it grows trust, and trust builds thriving communities.
Vincent Grippi
Session title: "Beyond Vanity Metrics: Measuring Podcast Success in Healthcare Marketing"
Vincent Grippi is the Founder and CEO of Grippi Media, a marketing and media consultancy specializing in digital strategy for healthcare and technology brands. With 16+ years of experience, Vincent helps companies accelerate growth, build brand equity, and reach new customers through cutting-edge digital marketing programs.
He’s led strategies for both startups and Fortune 500 companies, working in-house and agency-side. His insights and work have been featured in AdWeek, Business Insider, Fierce Healthcare, and Marketing Dive.
Beyond consulting, Vincent serves as Communications Advisor for The FOXG1 Research Foundation, a global rare disease advocacy organization. He’s also the producer of several leading healthcare podcasts, including CareTalk: Healthcare. Unfiltered. and Amazon’s Health Innovation Podcast.
Erin O'Malley
Session title: "The Trust Deficit Crisis: Can Podcasting Bridge the Healthcare Credibility Gap?"
Erin O'Malley is the Executive Director of the Coalition for Trust in Health & Science (CTHS). In this role, she leads the daily advancement of CTHS' mission, vision, and values, and collaborates with the CTHS Board to develop and execute strategies for the organization's continued growth.
Before joining CTHS, Erin served for two decades in various health policy and advocacy roles, gaining deep expertise in strategic planning, public-private partnerships, and public health campaigns. She holds a master's degree in legislative affairs from The George Washington University and a bachelor's degree in public communications from American University.
Danica Collins
Session title: "Beyond Traditional Outreach: How Health Advocates Can Create Connections Across Platforms"
Danica Collins, MS, NBC-HWC, is a global healthcare consultant, patient advocate, biotechnologist, and National Board-Certified Health & Wellness Coach who bridges science, strategy, and storytelling to create lasting impact. As the founder of Dia-Log the Insulin for Your Soul and co-founder of Beyond the Game Health, she uses her lived experience with Type 1 diabetes to empower communities through connection, advocacy, and innovation. Danica hosts Highs & Hellows, a podcast blending expert insights and personal narratives, and leads Dia-Log with Danica, an in-person event series and TV show that brings health conversations to life for audiences worldwide.
Liz Keen
Session title: "From Isolation to Impact: How a Health Insurer's Sponsored Podcast Addresses the Loneliness Epidemic"
Liz Keen has worked in media and radio for over two decades, moving from ABC Local Radio to RN and Four Corners. She made her first podcast for the ABC, Still Jill, and in 2019 worked on Little Green Pod before leaving the ABC to join Headline Productions where she leads podcast development.
Liz's work focuses on health and society, including developing and producing two series of the reality podcast about loneliness, We Are Lonely for Medibank, and Managing Minds, about mental health in the workplace.
Dan Cottrell
Session title: "Podcasting to Health Professionals: Creating Content That Supports Evidence-Based Care"
Dan Cottrell started his first podcast in 2007, before the medium became mainstream. His passion lies in storytelling and bringing creative energy to the corporate world through powerful content creation, production, and distribution. He has dedicated his career to helping brands "Be Heard" in crowded marketplaces through compelling audio and video content.
Dan is the founder of The Podcast Guys, a live event podcast production company for global brands. The company operates internationally with production offices in London and New York, specializing in transforming any space into recording environments, from client offices and conferences to professional studios and virtual platforms.
The Podcast Guys provides end-to-end podcast and video production services, including ideation, format development, strategy, production, editing, distribution, and audience growth. Dan and his team work as extensions of client teams to amplify messages across audio and video formats for distribution on platforms including Apple Podcasts, Spotify, and YouTube.
Dr. Owais Durrani
Session title: "From Scrubs to Screens: A Physician's Media Guide to News, Podcasts, and Content Creation"
Dr. Owais Durrani is a board-certified emergency medicine physician, media contributor, and host of STEM City, a television series inspiring youth to explore science and technology. With firsthand experience treating patients during their most vulnerable moments, Dr. Durrani has become a trusted voice in public health communication, regularly appearing on national outlets like MSNBC, CNN, and NBC to break down complex medical topics for broad audiences.
He hosts the podcast "Non-Fungible Human," where he explores the intersection of Web 3.0, blockchain, healthcare, and emerging technologies with thought leaders and innovators. A former White House health policy intern during the Obama administration, Dr. Durrani brings a unique perspective on medicine, technology, and media. He speaks nationally on digital health, health equity, and how clinicians can amplify impact through podcasting, media, and content creation.
Greg Wasserman
Session title: "Why Your Podcast Is the Ultimate Business Development and Content Marketing Engine"
Greg Wasserman has worked across the podcasting ecosystem, from leading three listening platforms to shaping an AI-powered repurposing tool, consulting with hundreds of podcasters, and now serving as Head of Relationships at RSS.com, one of the world's largest podcast hosting providers.
A connector across industries, Greg is known for sparking conversations that lead to unexpected opportunities. His motto: "Life is about Time & Relationships. You never know where one conversation may lead."
A longtime supporter of the Health Podcast Network, Greg is passionate about the power of podcasting in health and medicine, having helped dozens of health professionals launch, grow, and optimize their shows.
Saul Marquez
Session title: "Stop Chasing Downloads: Build Healthcare Demand Through Podcasts That Generate Pipeline and Contracts"
Saul Marquez is the founder and CEO of Outcomes Rocket, a global marketing agency that helps healthcare organizations grow their impact and accelerate growth. With over twenty years of experience in healthcare sales and marketing, his career began in leadership roles at major medical device companies including Stryker, NuVasive, and Medtronic.
After identifying significant gaps in strategy, marketing, and commercialization throughout his career, Saul established Outcomes Rocket to address these challenges directly. The agency specializes in helping healthcare brands and businesses scale effectively in the digital age.
Saul also hosts the Outcomes Rocket Podcast, a daily show featuring over 1,900 interviews with a 4.8-star rating. The podcast attracts diverse guests ranging from health tech entrepreneurs to hospital CEOs, providing valuable insights into the evolving healthcare landscape.
Jessie Cohen
Session title: "From Side Project to Strategic Asset: Scaling Healthcare Podcasts with Journalistic Standards"
Jessica Cohen is the Executive Producer and Managing Editor of Charting Pediatrics at Children's Hospital Colorado. A former journalist and national correspondent, Jessica transitioned from traditional journalism to pediatric podcasting nearly two years ago.
In her role, Jessica is responsible for all areas of production, editing, writing, and storytelling. Her passion for human connection and mission-driven work has allowed her to significantly enhance the podcast's production value, including upgraded equipment, a state-of-the-art studio, and launching a live-podcast travel plan.
Melanie Douglass
Session title: "From Side Project to Strategic Asset: Scaling Healthcare Podcasts with Journalistic Standards"
Melanie Douglass is the Manager of the Physician Relations team at Children's Hospital Colorado with a strong background in strategy and operations. She has a passion for data storytelling and applying insights to create measurable results.
In her role, Melanie leads the hospital's podcast efforts to ensure content aligns with the organization's mission and strategic growth goals while focusing on the primary care landscape. She has explored the podcasting space to discover how her team can be more intentional with its impact.
Kristen Griffiths
Session title: "Inside Out: How Internal Podcasts Bridge the Field-to-HQ Gap and Transform Corporate Communication"
Kristen Griffiths is an award-winning communicator with 19 years of experience in healthcare, focusing on multichannel campaigns that inspire patients and internal stakeholders. She has excelled in patient advocacy, brand building, internal communications, and disease awareness initiatives.
Currently serving as Associate Director at Incyte, Kristen leads communication and patient advocacy efforts for people living with rare and chronic blood cancers. She plays a pivotal role in shaping internal communications across the U.S. business and recently launched an internally focused podcast.
Jim Potter
Session title: "From FTC to FDA: The Healthcare Podcaster's Guide to Staying on the Right Side of Regulations"
Jim Potter serves as the Executive Director for the Coalition of Healthcare Communication, the 4As healthcare vertical subsidiary, representing healthcare communications, marketing and advertising technology companies to promote the free exchange of accurate, credible, and scientifically sound healthcare information.
He previously served in senior management and advocacy positions with the American Medical Association and national specialty organizations, including radiology, speech-language pathology and physician assistants. Jim has been awarded the FDA Commissioner's Special Citation and the Vice President's Hammer Award for developing consensus legislation to advance breast cancer detection and treatment.
His advocacy work has been recognized by the American Society of Association Executives with The Summit Award for advancing early detection and intervention for children with hearing loss. Jim received his degrees from the University of Michigan where he serves on the Alumni Board of the Gerald R. Ford School of Public Policy.
Jessica Silverman
Session title: "The Content Foundation: How One Podcast Powers Multi-Channel Policy Influence"
Jessica Silverman is Tradeoffs' Executive Director, leading strategy, operations, and revenue development. With over 15 years of experience helping nonprofits scale their impact, she has worked with organizations including Signal Messenger, the National WIC Association, and the Public Rights Project.
Jessica built the fundraising team at Code for America and began her career at Carnegie Hall, where she specialized in public sector funding. She resides in the Bay Area.
Dan Gorenstein
Session title: "The Content Foundation: How One Podcast Powers Multi-Channel Policy Influence"
Dan Gorenstein is the Founder and Executive Editor of Tradeoffs, setting the vision for the organization's journalism and strategy. Before Tradeoffs, he was the senior health care reporter at Marketplace and spent 11 years at New Hampshire Public Radio.
Dan got his start in journalism at the Chicago Reporter, an investigative journal that examines race and class disparities in the Chicago area. His work has earned numerous national awards, including the Society of Professional Journalists Sigma Delta Chi investigative reporting award. He is based in Philadelphia.
Brinleigh Murphy-Reuter
Session title: "The Trust Crisis Solution: How Purpose-Built AI Helps Creators Combat Health Misinformation"
Brinleigh Murphy-Reuter is the Founder and CEO of Science To People, a social impact organization dedicated to making science accessible, understandable, and culturally relevant at scale. Drawing on her background at YouTube and Google, and her master's in Learning Design, Innovation, and Technology from Harvard, she builds tools and strategies that help institutions, creators, and communicators share accurate, evidence-based information with the public.
Brinleigh's flagship project, VeriSci, is a purpose-built AI language model for science and health communication, complemented by Akari, a creator-facing platform that transforms complex research into engaging, shareable content. Her work bridges the gap between academic expertise and public understanding, with a focus on health and wellbeing.
Brinleigh speaks and writes frequently on technology, science communication, and public trust.
Dr. Diane McIntosh, BSc Pharmacy, MD, FRCPC
Session title: "From Stigma to Understanding: How Podcast Storytelling Transforms Mental Health Care"
Dr. McIntosh obtained an undergraduate degree in pharmacy before completing medical school, pediatric residency and adult psychiatry residency. A widely respected psychiatrist, author, educator, podcaster and patient advocate, Dr. McIntosh's career focus has been improving access to psychiatric care through education and technology.
In 2011, she co-founded SwitchRx, an online resource used by more than 100,000 healthcare professionals. In 2018, she founded PsychedUpCME to provide psychopharmacology education focused on confident, rational prescribing. In 2019, she founded RAPIDS, innovative technology to support clinicians in optimizing psychiatric care.
Dr. McIntosh has helmed three podcasts: PsychedUp, Blindsided and Wicked Mind. She has published three books, including This is Depression, Stress: The Psychology of Managing Pressure, and You Belong Here. In March 2025, she received the King Charles III Coronation Medal for psychiatric advocacy and education.
Maha Ganem
Session title: "The Stories They Silence: How Authentic Women's Voices Transform Medical Systems"
Maha Ganem is the creator, co-producer, and host of "Je pensais que j'étais la seule" (I Thought I Was the Only One), a groundbreaking French health podcast amplifying women's voices in healthcare. With 15 years of experience navigating health systems as patient, caregiver, researcher, and university educator, Maha brings a unique intersectional perspective to health journalism.
Diagnosed with sarcoidosis, a rare inflammatory disease, in 2012, she experienced firsthand the systemic failures in chronic disease care, particularly how medical systems minimize women's pain and experiences. This lived experience fuels her feminist, humanistic approach to health storytelling.
Maha's work challenges the patriarchal treatment of women's health in mainstream media, creating spaces for authentic testimonies about chronic illness, caregiving, and medical violence. Her podcast methodology respects participants' voices verbatim, never paraphrasing or extrapolating, prioritizing dignity and truth in health narratives.
Laurie McGraw
Session title: "Women's Voices, Women's Choices: How Women's Health Podcasting Drives Real Change"
Laurie McGraw is Chief Commercial Officer at Transcarent with over 30 years of experience driving innovation and growth across the health and care ecosystem. Her distinguished career includes serving as Senior Vice President at the American Medical Association and President of AMA Innovations, where she delivered over $1 billion in financial results while modernizing healthcare standards and processes.
As President and Chief Client Officer at Allscripts, Laurie transformed the company from a $30 million startup with five clients into a $1.5+ billion industry leader with majority market share. She is the creator and host of the "Inspiring Women with Laurie McGraw" podcast, featuring leaders like Chelsea Clinton and prominent healthcare executives.
Laurie serves on multiple boards of innovative companies, is a Forbes Technology Council Member, and was recognized as a 2020 Notable Woman Executive by Crain's Chicago Business. She holds a Bachelor of Science degree with honors in Cognitive Science from Brown University.
Mitzi Krockover, MD
Session title: "Women's Voices, Women's Choices: How Women's Health Podcasting Drives Real Change"
Dr. Mitzi Krockover is the Founder and CEO of Woman Centered, LLC, a women's health consultancy, and producer of the Beyond the Paper Gown podcast, which examines how research, policy, bias, and innovation impact women's health.
Dr. Krockover is also a Managing Director at Golden Seeds, where she co-chairs the Health Care Sector Group and invests in women-led companies. She previously served as Medical Director of the Iris Cantor-UCLA Women's Health Center and Vice President of Women's Health at Humana.
She advances women's health innovation as co-founder of FemTechAZ, Professor of Practice at Arizona State University's College of Health Solutions, and through advisory roles with national organizations.
Sejal Patel
Session title: "Podcasting to Health Professionals: Creating Content That Supports Evidence-Based Care"
Sejal Patel is a Senior Marketing Manager at Insulet, where she supports healthcare professional marketing for Omnipod, the first and only tubeless automated insulin delivery system for people with diabetes. With over a decade of experience in healthcare marketing, Sejal has championed campaigns that educate and engage clinical audiences through strategic messaging and creative execution. Her work reflects a strong understanding of the healthcare space and a passion for storytelling.
Chad Parizman
Session title: "Compliance Doesn't Kill Creativity: How Pharma Teams Build Successful Podcasts Within Regulatory Constraints"
Chad Parizman is the Principal & Founder of Ader Communications, a consultancy focused on helping brands elevate unique voices. Chad has spent more than 20 years in digital marketing and content strategy, with a focus on growth through data and metrics insights.
Prior to starting Ader Communications, Chad was the Head of Digital & Social Communications at Pfizer where he built and managed a team of content creators focused on telling Pfizer's story of breakthroughs that change patients' lives. Before Pfizer, Chad held various roles at Scripps Network Interactive, launching many of their first social media and mobile initiatives.
Chad currently lives in New Jersey and finds time to listen to more than two dozen podcasts a week.
Chris Kohler
Session title: "From Research to Practice: How the ADA Uses Podcasts to Engage Diabetes Professionals and Patients"
Christian Kohler is the Vice President of Publications for the American Diabetes Association (ADA) and has more than 25 years of experience publishing scientific and medical journals, books, monographs and digests, and a wide range of multimedia. In his role, Christian has spearheaded the launch and growth of ADA's podcast portfolio, which spans the full spectrum of diabetes-related research and care.
These podcasts serve diverse audiences including biomedical and clinical researchers, frontline clinicians and healthcare professionals, and patients and their caregivers by translating complex science into accessible, actionable information. Christian resides with his wife, two sons, and energetic yellow lab outside of Cleveland, Ohio.
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