Health Content Integrity Pledge
All creators of health content have a role to play in combating misinformation and elevating public health communication. The Health Content Integrity Pledge is a commitment from creators across all health topics and platforms to continuously work toward embedding evidence-based principles in their content creation and platform management. As creators of health-related content, we recognize our responsibility to provide accurate, transparent, and credible information that helps people make informed decisions about their health and well-being.
Take the Pledge
Make your dedication to evidence-based health communication visible by signing this public commitment to content integrity.
*Complete this form to have the Pledge sent to your inbox for e-signature.
We pledge
Prioritize Accuracy
Verify health information through reputable medical sources, peer-reviewed research, and established medical consensus
Distinguish between established medical evidence and emerging or preliminary research
Respect Our Audience
Use accessible language while maintaining scientific accuracy
Consider diverse perspectives and health experiences
Promote health access and cultural sensitivity in our content
Embrace Accountability
Maintain easily accessible contact information or forms on our website for audiences to report concerns or errors
Review and verify any AI-generated content before publication
Correct errors promptly and transparently when identified
Demonstrate Credibility
Clearly state the qualifications and expertise of presenters and guests
Invite qualified experts when discussing specialized medical topics outside our expertise
Acknowledge the limits of our knowledge and refer audiences to appropriate medical professionals
Support Evidence-Based Dialogue
Cite sources in content descriptions or footnotes with links when possible
Present multiple perspectives on controversial topics while emphasizing scientific consensus
Avoid promoting disproven treatments or spreading health misinformation
Present balanced information including benefits, risks, and alternatives
Avoid sensationalism, fear-mongering, or false hope
Maintain Transparency
Clearly differentiate between evidence-based information and personal opinions or experiences
Disclose sponsorships and advertisements, visibly and/or audibly, at the relevant points in the content
Disclose relevant conflicts of interest when they could reasonably affect the credibility of the information being presented
Include relevant disclaimers emphasizing that our content does not replace professional medical advice
Acknowledge the strength, limitations, and uncertainty of evidence when it exists
Maintain editorial independence regardless of funding sources
Protect Health Information Integrity
Support efforts to combat health misinformation in the broader media ecosystem
Refuse to platform guests who persistently promote disproven health claims
Commit to evidence-based reporting even when covering controversial or politically-charged health topics
Building a Trustworthy Health Media Ecosystem Together
This pledge is a public statement from signatories demonstrating our commitment to evidence-based health communication. We recognize that each creator is at a different stage of their journey—from new content creators to established voices—so this pledge harnesses our collective dedication across topics, platforms, and audiences to build a health information ecosystem worthy of public trust.
Take the Pledge
Make your dedication to evidence-based health communication visible by signing this public commitment to content integrity.
*Complete this form to have the Pledge sent to your inbox for e-signature.
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